ABSTRACT
Advances in information technology (IT) have forced big changes in the business world. Digital technology, which is one of the ITs, has a significant influence in changing business trends. Some businesses have emerged and expanded due to digital technology. On the other hand, some companies that have survived for hundreds of years have been forced to undergo bankruptcy due to a lack of response to emerging digital technology. Digital marketing, which is a marketing system using internet and information technology, has been used widely, especially during the COVID-19 pandemic. The restricted movement policy during the pandemic has boosted the increased use of digital marketing. Small and Medium Enterprises (SMEs) also use digital marketing to assist in the survival of SMEs during this pandemic era. This chapter aims to (1) clarify the Indonesian government’s policy for SMEs, including digital marketing policy, (2) clarify the current condition of digital marketing practice of SMEs in Indonesia, and (3) analyze a case study of SMEs utilizing digital marketing before and during this pandemic period. The government of Indonesia recognizes the importance of SMEs’ development and supports the development of the digital marketing of SMEs. The COVID-19 pandemic has impacted many SMEs in the country;however, there are many SMEs that used or started to use digital marketing to be able to survive and grow. Sipetek is one of the SMEs that has utilized digital marketing, especially in its reseller system. The pandemic had impacted its production and distribution in its early stages;however, Sipetek is now able to utilize the advantages of digital marketing and continue to grow. © 2022 by Nova Science Publishers, Inc.
ABSTRACT
Indonesia is the heaven of tropical fruits. However, as tropical fruits are perishable, the specific supply chain is needed to ensure the fruits are able to reach the customers in good condition. West Java Province is one of fruits producing centers in Indonesia. Anto Wijaya Fruit is a prominent company of fruits supply, especially for mango, in West Java. This study aims to (1) identify fruit supply chain management before the pandemic, (2) analyze the emerging challenges due to the outbreak, and (3) propose a scheme of fruits supply chain in response to the Covid-19 pandemic in the case of Anto Wijaya Fruit. This study was conducted from January to May 2020. Several key persons were interviewed along the chain from the producers up to the end customers. Qualitative analysis was employed in the framework of Food Supply Chain Networking (FSCN). The results showed that, firstly, Anto Wijaya Fruit mango supply chain has not been implemented optimally. This is seen from the supply chain business process flow that has not been integrated as a whole, in supply chain management contractual agreements have not yet been made between farmers and company, Anto wijaya fruits mango supply chain has not been implemented optimally. This is seen from the supply chain business process flow that has not been integrated as a whole, in supply chain management contractual agreements have not yet been made between farmers and company, then the supply chain resources in cultivation activities until distribution is still done simply. Companies need to optimize the use of technology for supply chain effectiveness and improve company management systems to make planning and control. Secondly, there were several challenges such as movement restrictions, shorter operating time of the markets and sales are made online that affected the supply chain management of the company. Lastly, in response to these challenges, a scheme using internet and communication technology (ICT) is proposed. © Published under licence by IOP Publishing Ltd.